diff --git a/internal/builder/known_builder.go b/internal/builder/trusted_builder.go
similarity index 85%
rename from internal/builder/known_builder.go
rename to internal/builder/trusted_builder.go
index 4c164ac00..0edc8ddfe 100644
--- a/internal/builder/known_builder.go
+++ b/internal/builder/trusted_builder.go
@@ -1,5 +1,11 @@
 package builder
 
+import (
+	"strings"
+
+	"github.com/buildpacks/pack/internal/config"
+)
+
 type KnownBuilder struct {
 	Vendor             string
 	Image              string
@@ -67,11 +73,22 @@ var KnownBuilders = []KnownBuilder{
 	},
 }
 
-var IsKnownTrustedBuilder = func(b string) bool {
+func IsKnownTrustedBuilder(builderName string) bool {
 	for _, knownBuilder := range KnownBuilders {
-		if b == knownBuilder.Image && knownBuilder.Trusted {
+		if builderName == knownBuilder.Image && knownBuilder.Trusted {
 			return true
 		}
 	}
 	return false
 }
+
+func IsTrustedBuilder(cfg config.Config, builderName string) bool {
+	nameAndTag := strings.Split(builderName, ":")
+	for _, trustedBuilder := range cfg.TrustedBuilders {
+		if nameAndTag[0] == trustedBuilder.Name {
+			return true
+		}
+	}
+
+	return false
+}
diff --git a/internal/builder/trusted_builder_test.go b/internal/builder/trusted_builder_test.go
new file mode 100644
index 000000000..8ddd890bb
--- /dev/null
+++ b/internal/builder/trusted_builder_test.go
@@ -0,0 +1,55 @@
+package builder_test
+
+import (
+	"testing"
+
+	"github.com/heroku/color"
+	"github.com/sclevine/spec"
+	"github.com/sclevine/spec/report"
+
+	bldr "github.com/buildpacks/pack/internal/builder"
+	"github.com/buildpacks/pack/internal/config"
+
+	h "github.com/buildpacks/pack/testhelpers"
+)
+
+func TestTrustedBuilder(t *testing.T) {
+	color.Disable(true)
+	defer color.Disable(false)
+	spec.Run(t, "Trusted Builder", trustedBuilder, spec.Parallel(), spec.Report(report.Terminal{}))
+}
+
+func trustedBuilder(t *testing.T, when spec.G, it spec.S) {
+	when("IsKnownTrustedBuilder", func() {
+		it("matches exactly", func() {
+			h.AssertTrue(t, bldr.IsKnownTrustedBuilder("paketobuildpacks/builder-jammy-base"))
+			h.AssertFalse(t, bldr.IsKnownTrustedBuilder("paketobuildpacks/builder-jammy-base:latest"))
+			h.AssertFalse(t, bldr.IsKnownTrustedBuilder("paketobuildpacks/builder-jammy-base:1.2.3"))
+			h.AssertFalse(t, bldr.IsKnownTrustedBuilder("my/private/builder"))
+		})
+	})
+
+	when("IsTrustedBuilder", func() {
+		it("matches partially", func() {
+			cfg := config.Config{
+				TrustedBuilders: []config.TrustedBuilder{
+					{
+						Name: "my/trusted/builder-jammy",
+					},
+				},
+			}
+			builders := []string{
+				"my/trusted/builder-jammy",
+				"my/trusted/builder-jammy:latest",
+				"my/trusted/builder-jammy:1.2.3",
+			}
+
+			for _, builder := range builders {
+				h.AssertTrue(t, bldr.IsTrustedBuilder(cfg, builder))
+			}
+			h.AssertFalse(t, bldr.IsTrustedBuilder(cfg, "my/private/builder"))
+			h.AssertFalse(t, bldr.IsTrustedBuilder(cfg, "my/trusted/builder-jammy-base"))
+			h.AssertFalse(t, bldr.IsTrustedBuilder(cfg, ""))
+		})
+	})
+}
diff --git a/internal/commands/build.go b/internal/commands/build.go
index c80123d77..2127cd83c 100644
--- a/internal/commands/build.go
+++ b/internal/commands/build.go
@@ -14,6 +14,8 @@ import (
 	"github.com/pkg/errors"
 	"github.com/spf13/cobra"
 
+	bldr "github.com/buildpacks/pack/internal/builder"
+
 	"github.com/buildpacks/pack/internal/config"
 	"github.com/buildpacks/pack/internal/style"
 	"github.com/buildpacks/pack/pkg/client"
@@ -111,7 +113,7 @@ func Build(logger logging.Logger, cfg config.Config, packClient PackClient) *cob
 				return err
 			}
 
-			trustBuilder := isTrustedBuilder(cfg, builder) || flags.TrustBuilder
+			trustBuilder := bldr.IsTrustedBuilder(cfg, builder) || bldr.IsKnownTrustedBuilder(builder) || flags.TrustBuilder
 			if trustBuilder {
 				logger.Debugf("Builder %s is trusted", style.Symbol(builder))
 				if flags.LifecycleImage != "" {
diff --git a/internal/commands/builder_inspect.go b/internal/commands/builder_inspect.go
index e86f91def..5d914358f 100644
--- a/internal/commands/builder_inspect.go
+++ b/internal/commands/builder_inspect.go
@@ -8,6 +8,8 @@ import (
 	"github.com/buildpacks/pack/internal/config"
 	"github.com/buildpacks/pack/pkg/client"
 	"github.com/buildpacks/pack/pkg/logging"
+
+	bldr "github.com/buildpacks/pack/internal/builder"
 )
 
 type BuilderInspector interface {
@@ -64,7 +66,7 @@ func inspectBuilder(
 	builderInfo := writer.SharedBuilderInfo{
 		Name:      imageName,
 		IsDefault: imageName == cfg.DefaultBuilder,
-		Trusted:   isTrustedBuilder(cfg, imageName),
+		Trusted:   bldr.IsTrustedBuilder(cfg, imageName),
 	}
 
 	localInfo, localErr := inspector.InspectBuilder(imageName, true, client.WithDetectionOrderDepth(flags.Depth))
diff --git a/internal/commands/commands.go b/internal/commands/commands.go
index f322b1a43..8a3a37d5a 100644
--- a/internal/commands/commands.go
+++ b/internal/commands/commands.go
@@ -7,8 +7,6 @@ import (
 	"os/signal"
 	"syscall"
 
-	"github.com/buildpacks/pack/internal/builder"
-
 	"github.com/google/go-containerregistry/pkg/v1/types"
 	"github.com/pkg/errors"
 	"github.com/spf13/cobra"
@@ -107,16 +105,6 @@ func getMirrors(config config.Config) map[string][]string {
 	return mirrors
 }
 
-func isTrustedBuilder(cfg config.Config, builderName string) bool {
-	for _, trustedBuilder := range cfg.TrustedBuilders {
-		if builderName == trustedBuilder.Name {
-			return true
-		}
-	}
-
-	return builder.IsKnownTrustedBuilder(builderName)
-}
-
 func deprecationWarning(logger logging.Logger, oldCmd, replacementCmd string) {
 	logger.Warnf("Command %s has been deprecated, please use %s instead", style.Symbol("pack "+oldCmd), style.Symbol("pack "+replacementCmd))
 }
diff --git a/internal/commands/config_trusted_builder.go b/internal/commands/config_trusted_builder.go
index 4ccc46924..14ecf82e1 100644
--- a/internal/commands/config_trusted_builder.go
+++ b/internal/commands/config_trusted_builder.go
@@ -51,7 +51,7 @@ func addTrustedBuilder(args []string, logger logging.Logger, cfg config.Config,
 	imageName := args[0]
 	builderToTrust := config.TrustedBuilder{Name: imageName}
 
-	if isTrustedBuilder(cfg, imageName) {
+	if bldr.IsTrustedBuilder(cfg, imageName) || bldr.IsKnownTrustedBuilder(imageName) {
 		logger.Infof("Builder %s is already trusted", style.Symbol(imageName))
 		return nil
 	}