diff --git a/examples/simple-game-server/Dockerfile.windows b/examples/simple-game-server/Dockerfile.windows
index e2f14d67d4..2c66e96dd5 100644
--- a/examples/simple-game-server/Dockerfile.windows
+++ b/examples/simple-game-server/Dockerfile.windows
@@ -16,16 +16,27 @@
 # Use `--build-arg WINDOWS_VERSION=` to select the correct base image
 # See https://docs.microsoft.com/en-us/virtualization/windowscontainers/deploy-containers/version-compatibility
 # for details.
+
+# Build Stage
 ARG WINDOWS_VERSION=ltsc2019
 
+FROM --platform=linux/amd64 golang:1.20.4 as builder
+WORKDIR /go/src
+COPY . agones.dev/agones
+
+WORKDIR /go/src/agones.dev/agones/examples/simple-game-server
+
+RUN GOOS=windows GOARCH=amd64 CGO_ENABLED=0 go build -o simple-game-server.exe main.go
+
+RUN ls -ltr /go/src/agones.dev/agones/examples/simple-game-server
 FROM mcr.microsoft.com/windows/servercore:${WINDOWS_VERSION}
 
-# Unlike the Linux image the binary is built on the host since buildx cannot
-# invoke RUN commands for Windows Containers and multi-stage images
-# cannot copy data between OSes.
-COPY ["bin/simple-game-server.exe", "/server/simple-game-server.exe"]
+WORKDIR /
+
+COPY --from=builder /go/src/agones.dev/agones/examples/simple-game-server/simple-game-server.exe /server
 
-WORKDIR /server
 EXPOSE 7654
 USER ContainerUser
+
 ENTRYPOINT ["C:\\server\\simple-game-server.exe"]
+
diff --git a/examples/simple-game-server/Makefile b/examples/simple-game-server/Makefile
index d25d1898bf..dc3da019b5 100644
--- a/examples/simple-game-server/Makefile
+++ b/examples/simple-game-server/Makefile
@@ -23,7 +23,8 @@
 #     \_/ \__,_|_|  |_|\__,_|_.__/|_|\___|___/
 #
 
-REGISTRY ?= us-docker.pkg.dev/agones-images/examples
+REPOSITORY ?=
+PROD_REPO ?= us-docker.pkg.dev/agones-images/examples
 BUILDX_WINDOWS_BUILDER = windows-builder
 # Versions of Windows Server to support, default is Windows Server 2019.
 # For the full list of tags see https://hub.docker.com/_/microsoft-windows-servercore.
@@ -37,7 +38,11 @@ WITH_ARM64 ?= 1
 
 mkfile_path := $(abspath $(lastword $(MAKEFILE_LIST)))
 project_path := $(dir $(mkfile_path))
-server_tag = $(REGISTRY)/simple-game-server:0.17
+ifeq ($(REPOSITORY),)
+	server_tag := simple-game-server:0.17
+else
+	server_tag := $(REPOSITORY)/simple-game-server:0.17
+endif
 
 ifeq ($(WITH_WINDOWS), 1)
 server_tag_linux_amd64 = $(server_tag)-linux-amd64
@@ -103,14 +108,10 @@ push-windows-images: $(foreach winver, $(WINDOWS_VERSIONS), push-windows-image-$
 push-windows-image-%:
 	$(MAKE) WINDOWS_DOCKER_PUSH_ARGS=--push build-windows-image-$*
 
-build-windows-image-%: build-windows-binary ensure-windows-buildx
+build-windows-image-%: ensure-windows-buildx
 	cd $(root_path) && DOCKER_CLI_EXPERIMENTAL=enabled \
 		docker buildx build --platform windows/amd64 --builder $(BUILDX_WINDOWS_BUILDER) -f $(project_path)Dockerfile.windows \
-	 	--tag=$(server_tag)-windows_amd64-$* --build-arg WINDOWS_VERSION=$* examples/simple-game-server/ $(WINDOWS_DOCKER_PUSH_ARGS)
-
-# Builds the server binary for Windows (amd64).
-build-windows-binary:
-	GOOS=windows GOARCH=amd64 CGO_ENABLED=0 go build -o bin/simple-game-server.exe main.go
+	 	--tag=$(server_tag)-windows_amd64-$* --build-arg WINDOWS_VERSION=$* . $(WINDOWS_DOCKER_PUSH_ARGS)
 
 ensure-windows-buildx:
 	# TODO: Remove `--use` and specify `--builder` for each buildx command once Docker 19.03.13 is available.
@@ -128,8 +129,12 @@ build-linux-image-arm64:
 
 # check if hosted on Google Artifact Registry
 gar-check:
-	gcloud container images describe $(server_tag)
+	gcloud container images describe $(PROD_REPO)/$(server_tag)
 
 #output the tag for this image
 echo-image-tag:
-	@echo $(server_tag)
+	@echo $(PROD_REPO)/$(server_tag)
+
+# build and push the simple-game-server image with specified tag
+cloud-build:
+	cd $(root_path) && gcloud builds submit --config=./examples/simple-game-server/cloudbuild.yaml
\ No newline at end of file
diff --git a/examples/simple-game-server/cloudbuild.yaml b/examples/simple-game-server/cloudbuild.yaml
new file mode 100644
index 0000000000..593cb19406
--- /dev/null
+++ b/examples/simple-game-server/cloudbuild.yaml
@@ -0,0 +1,40 @@
+# Copyright 2023 Google LLC
+#
+# Licensed under the Apache License, Version 2.0 (the "License");
+# you may not use this file except in compliance with the License.
+# You may obtain a copy of the License at
+#
+#     http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an "AS IS" BASIS,
+# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+# See the License for the specific language governing permissions and
+# limitations under the License.
+
+steps:
+  #
+  # Creates the initial make + docker build platform
+  #
+  - name: "ubuntu"
+    script: |
+      echo 'FROM gcr.io/cloud-builders/docker\nRUN apt-get install make\nENTRYPOINT [\"/usr/bin/make\"]' > Dockerfile.build
+  - name: gcr.io/cloud-builders/docker
+    id: build-make-docker
+    entrypoint: "docker"
+    args: ["build", "-f", "Dockerfile.build", "-t", "make-docker", "."]
+
+  # build and push simple-game-server image to GCR
+  - name: "make-docker"
+    id: push
+    dir: "/workspace/examples/simple-game-server"
+    env:
+      - REPOSITORY=${_REPOSITORY}
+    script: |
+      make push
+options:
+  dynamic_substitutions: true
+
+substitutions:
+  _REPOSITORY: us-docker.pkg.dev/${PROJECT_ID}/examples
+timeout: 1800s