diff --git a/serde_with/CHANGELOG.md b/serde_with/CHANGELOG.md
index af3604e3..a19d52df 100644
--- a/serde_with/CHANGELOG.md
+++ b/serde_with/CHANGELOG.md
@@ -7,6 +7,11 @@ and this project adheres to [Semantic Versioning](http://semver.org/spec/v2.0.0.
 
 ## [Unreleased]
 
+### Fixed
+
+* Do not emit `schemars(deserialize_with = "...")` annotations, as `schemars` does not support them (#735)
+    Thanks to @sivizius for reporting the issue.
+
 ## [3.8.0] - 2024-04-24
 
 ### Added
diff --git a/serde_with/tests/schemars_0_8.rs b/serde_with/tests/schemars_0_8.rs
index 03e2c4b1..2c909c65 100644
--- a/serde_with/tests/schemars_0_8.rs
+++ b/serde_with/tests/schemars_0_8.rs
@@ -117,6 +117,44 @@ fn schemars_custom_with() {
     }));
 }
 
+#[test]
+fn schemars_deserialize_only_bug_735() {
+    #[serde_as]
+    #[derive(JsonSchema, Serialize)]
+    #[schemars(crate = "::schemars_0_8")]
+    struct Basic {
+        /// Basic field, no attribute
+        bare_field: u32,
+
+        /// Will emit matching schemars attribute
+        #[serde_as(as = "PickFirst<(_, DisplayFromStr)>")]
+        both: u32,
+
+        /// Can emit schemars with serialize_as, but it will be ignored
+        #[serde_as(serialize_as = "PickFirst<(_, DisplayFromStr)>")]
+        serialize_only: u32,
+
+        /// schemars doesn't support deserialize_as
+        #[serde_as(deserialize_as = "PickFirst<(_, DisplayFromStr)>")]
+        deserialize_only: u32,
+
+        /// Can emit schemars with serialize_as, but it will be ignored
+        /// schemars doesn't support deserialize_as
+        #[serde_as(
+            serialize_as = "PickFirst<(_, DisplayFromStr)>",
+            deserialize_as = "PickFirst<(_, DisplayFromStr)>"
+        )]
+        serialize_and_deserialize: u32,
+    }
+
+    let schema = schemars::schema_for!(Basic);
+    let mut schema = serde_json::to_string_pretty(&schema).expect("schema could not be serialized");
+    schema.push('\n');
+
+    let expected = expect_file!["./schemars_0_8/schemars_deserialize_only_bug_735.json"];
+    expected.assert_eq(&schema);
+}
+
 #[test]
 fn schemars_custom_schema_with() {
     fn custom_int(_: &mut schemars::gen::SchemaGenerator) -> schemars::schema::Schema {
diff --git a/serde_with/tests/schemars_0_8/schemars_deserialize_only_bug_735.json b/serde_with/tests/schemars_0_8/schemars_deserialize_only_bug_735.json
new file mode 100644
index 00000000..8ad0d16a
--- /dev/null
+++ b/serde_with/tests/schemars_0_8/schemars_deserialize_only_bug_735.json
@@ -0,0 +1,65 @@
+{
+  "$schema": "http://json-schema.org/draft-07/schema#",
+  "title": "Basic",
+  "type": "object",
+  "required": [
+    "bare_field",
+    "both",
+    "deserialize_only",
+    "serialize_and_deserialize",
+    "serialize_only"
+  ],
+  "properties": {
+    "bare_field": {
+      "description": "Basic field, no attribute",
+      "type": "integer",
+      "format": "uint32",
+      "minimum": 0.0
+    },
+    "both": {
+      "description": "Will emit matching schemars attribute",
+      "allOf": [
+        {
+          "$ref": "#/definitions/PickFirst<(uint32String)>"
+        }
+      ]
+    },
+    "deserialize_only": {
+      "description": "schemars doesn't support deserialize_as",
+      "type": "integer",
+      "format": "uint32",
+      "minimum": 0.0
+    },
+    "serialize_and_deserialize": {
+      "description": "Can emit schemars with serialize_as, but it will be ignored schemars doesn't support deserialize_as",
+      "type": "integer",
+      "format": "uint32",
+      "minimum": 0.0
+    },
+    "serialize_only": {
+      "description": "Can emit schemars with serialize_as, but it will be ignored",
+      "type": "integer",
+      "format": "uint32",
+      "minimum": 0.0
+    }
+  },
+  "definitions": {
+    "PickFirst<(uint32String)>": {
+      "anyOf": [
+        {
+          "type": "integer",
+          "format": "uint32",
+          "minimum": 0.0
+        },
+        {
+          "writeOnly": true,
+          "allOf": [
+            {
+              "type": "string"
+            }
+          ]
+        }
+      ]
+    }
+  }
+}
diff --git a/serde_with_macros/src/lib.rs b/serde_with_macros/src/lib.rs
index 196ebc65..b138a939 100644
--- a/serde_with_macros/src/lib.rs
+++ b/serde_with_macros/src/lib.rs
@@ -799,23 +799,6 @@ fn serde_as_add_attr_to_field(
             quote!(#serde_with_crate_path::As::<#replacement_type>::deserialize).to_string();
         let attr = parse_quote!(#[serde(deserialize_with = #attr_inner_tokens)]);
         field.attrs.push(attr);
-
-        if let Some(cfg) = schemars_config.cfg_expr() {
-            let with_cfg = utils::schemars_with_attr_if(
-                &field.attrs,
-                &["with", "deserialize_with", "schema_with"],
-            )?;
-            let attr_inner_tokens =
-                quote!(#serde_with_crate_path::Schema::<#type_original, #replacement_type>::deserialize)
-                    .to_string();
-            let attr = parse_quote! {
-                #[cfg_attr(
-                    all(#cfg, not(#with_cfg)),
-                    schemars(deserialize_with = #attr_inner_tokens))
-                ]
-            };
-            field.attrs.push(attr);
-        }
     }
     if let Some(type_) = serde_as_options.serialize_as {
         let replacement_type = replace_infer_type_with_type(type_.clone(), type_same);
@@ -823,23 +806,6 @@ fn serde_as_add_attr_to_field(
             quote!(#serde_with_crate_path::As::<#replacement_type>::serialize).to_string();
         let attr = parse_quote!(#[serde(serialize_with = #attr_inner_tokens)]);
         field.attrs.push(attr);
-
-        if let Some(cfg) = schemars_config.cfg_expr() {
-            let with_cfg = utils::schemars_with_attr_if(
-                &field.attrs,
-                &["with", "serialize_with", "schema_with"],
-            )?;
-            let attr_inner_tokens =
-                quote!(#serde_with_crate_path::Schema::<#type_original, #replacement_type>::serialize)
-                    .to_string();
-            let attr = parse_quote! {
-                #[cfg_attr(
-                    all(#cfg, not(#with_cfg)),
-                    schemars(serialize_with = #attr_inner_tokens))
-                ]
-            };
-            field.attrs.push(attr);
-        }
     }
 
     Ok(())