While dev was working on a proof of concept we world through the following design/product background process
- What other tools are out there now? (other cities)
- How do they present information?
- What type of information do they present?
- What do they and don’t they do well?
- What LA Metro data tools exist now?
- How do they present information?
- What might they be missing now?
- Any LA Metro reports that exist now?
- What information do they contain?
- What gaps are they missing?
- What are people saying about LA Metro?
- What published articles are there about the LA metro?
- Have there been any policies or major adjustments to the LA metro recently?
- What do LA Metro employees say and have to think?
- Who do we think the main personas are now? (Riders/Policy Makers/LA Metro Employees)
- What do they have in common?
- What is different about them?
- How can we prove our assumptions?
- How can we narrow down metro riders quickly? (Screen metro riders to narrow our pool)
- What can we do with this quantitative data?
- See how often riders ride the metro
- Create grouping of riders with similar survey answers
- Understand basics of public’s issues with metro
- Gauge who is interested on further helping us
- How can we narrow down metro riders quickly? (Screen metro riders to narrow our pool)
- How can we further build out rider groupings? (Chat/interview riders)
- Understand their typical metro experience and ride
- Uncover what technology they use to aide their metro experience and how
- See what tools they are exposed to that show they charts and graphs about data
- What needs and problems do metro riders have?
- Using the personas and other research we have now, we began brainstorming solutions around the customers needs
- Based on actual riders scenarios, problems and experience
- as a metro rider, I want ______ so that _______.
- With solutions in hard we prioritized solutions against each other
- What can we quickly introduce to the MVP?
- What has the largest impact for riders?
- How does this solution compare to other products on the market?
- Wireframe & prototype our solutions for development work
- Collaboratively work on designs
- User test with personas that we have vetted (screened)
- Iterate on designs and retest
- Annotate designs for developers