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General e-Commerce Guide

Table of Contents

Structure

  • Product Display (entity or node for 7.x)

    • Text Fields
    • Taxonomies (brand, category, display taxonomy, season etc)
    • Translations
    • Images
    • Share on social networks buttons
    • Metatag (schema.org)
    • Product reviews
    • Add to favorites

  • Product Variation (entity)

    • Price
    • List price
    • Shippable/Non-shippable
    • Name pattern
    • Stock (inventory)
    • Attributes (size, color, etc)
    • Weight
    • Ask for this Product link
    • Out of Stock message
    • See also list (related Products)
    • Product bundles (packages of Products sold as a single item)
    • Product gifts (free Products when you buy other Products)

  • Payment types

    • Cash on delivery
    • Cash on store
    • Bank transfer (deposit)
    • Paypal
    • Credit/debit card payment (bank APIs, Stripe etc)

  • Shipping methods

    • Store pickup
    • Courier (get rates API or set flat rates)
    • Free shipping
    • Custom (by arrangement)

  • Order

    • Notes/Comments
    • Shipping tracking key/ID
    • PDF attachment (order or invoice attachment)
    • Guest checkout
    • Taxes setup
    • Allowed Countries for shipping

  • Customer Profile

    • Shipping
    • Billing

Blocks

  • Breadcrumbs
  • System messages
  • Search form (text input)
  • Search facets
  • Cart
  • Login/Register
  • Checkout step indicator
  • Free shipping banner
  • Info about Shipping costs and time
  • Info about Payment methods
  • Info about Discounts
  • Info about Quarantee
  • Info about Secure transactions
  • Info about Store physical address
  • Contact info
  • Newsletter subscribe form
  • Social profiles info and links (follow us)
  • Instant messaging and support widget (real user or chatbot)
  • Dynamic: Latest Products
  • Dynamic: Popular Products
  • Dynamic: Editor picks Products
  • Dynamic: Promoted Products
  • Dynamic: Related Products (by reference or search query)
  • Dynamic: Recently viewed Products (Last seen)

Simple Pages

  • Shipping
  • Payments
  • Returns
  • Our Store/Company
  • FAQs
  • Terms of use and legal contents
  • Measuring, sizes etc
  • Contact form and info

Commerce Pages (Customer)

  • Checkout pages (with steps)
  • My Order(s)
  • My favorite Products
  • My Account
  • My Addresses (Billing, Shipping)
  • Return a Product form (or pdf application)
  • Create Account
  • Complete Order Thank-you landing page

Commerce Pages (Admin)

  • Shop overview/dashboard
  • Orders
  • Products
  • Product Varations
  • Customer profiles
  • Discounts/Promotions
  • Coupons, Gift cards, Loyality points etc

Emails

Emails as also as SMS and Mobile App messages (eg WhatsApp)

  • New Order created (Customer)
  • New Order created (Admin)
  • Order sent with courier with tracking info (Customer)
  • Order canceled (Customer)
  • Order abandoned (Customer)
  • Product Variation is out of stock (Admin)

Search

  • External service (SOLR, Elastic, Algolia, Sajari) vs core Views
  • Autocomplete (ajax)
  • Suggestions for keywords
  • Suggestions for wrong (eg misspelling) input
  • No results message
  • Search API: stemmer
  • Search API: stopwords
  • Search API: ignore case/characters
  • Search API: partial search (tokenizer)
  • Search API: greeklish
  • Search API: smallcase
  • Search API: Boost by tag (HTML filter)
  • Facets: Taxonomy
  • Facets: Price
  • Facets: Attributes
  • Disallow empty results (consequence filtering)
  • Voice search input

Boosting suggestions

  • HTML boosts for H1. H2 H3, STRONG and Bold
  • Field Title boost of 5
  • Field keywords boost of 3
  • Date boosts of 1
  • Content type (non-date based) boosts up to 1
  • Importance boosts up to 1

Testing Search

General issues

  • Checking that node CRUD operations are reflected in the search results
  • Is unpublished content shown?
  • Are rare keywords returning the expected results?
  • Are results coming back lightning fast?

Generic term testing

  • Are the results as expected as an initial gut instinct?
  • Are all content types included on the results as expected?
  • Are more recent items coming to the top?
  • Are promoted items at the top?
  • Are the facets well populated?

Specific term testing

  • Same as above but with exact results
  • Check that boosting works

Article 1, Article 2, Article 3

Other

  • Product

    • path aliases
    • metatags
    • tell a friend
    • Customer reviews or comments

  • Customer

    • Favorite Products
    • Login with social profile (Google, FB, Apple etc)
    • Wholesame customers

  • Order

    • (google) analytics for commerce orders
    • SMS on complete payment transaction (for e-payments)
    • Abandoned Cart Reminder
    • Repeat an Order
    • Create Order through url arguments
    • Online Invoices

  • Store

    • Currencies
    • Customer reviews
    • Skroutz API status and xml
    • Export data (orders, customers, income etc)
    • CRM, Logistics external integration (2 way sync)
    • Integration with 3rd party services (marketing, newsletters, user tracking, analytics, payments, shipping etc)

  • Website

    • Translations
    • SSL
    • sitemap.xml
    • gdpr cookies banner
    • cron setup for search index and sitemap
    • CDN and fast hosting

Drupal Modules

Interesting Drupal modules for e-commerce websites:

Resources