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In this project, I built logistic regression model in RStudio to predict the probability of customers enroll in direct payroll deposit so that the bank can save their money and resources by contacting only customers that exhibit high probability and how best the bank can use my logistic regression model to help them strategize business goals.
Transforming banking operations with MySQL Bank Management System: robust schema, advanced queries, views, and security measures ensure efficiency and data integrity. Ready to revolutionize the industry.
The data-set is related with direct marketing campaigns (were based on phone calls) of a banking institution. Often, more than one contact to the same client was required, in order to access if the product (bank term deposit) would be ('yes') or not ('no') subscribed. The goal is to predict if the client will subscribe a term deposit