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Urška Sršen and Sando Mur founded Bellabeat, a high-tech company that manufactures health-focused smart products. Sršen used her background as an artist to develop beautifully designed technology that informs and inspires women around the world. Collecting data on activity, sleep, stress, and reproductive health has allowed Bellabeat to empower women with knowledge about their own health and habits. Since it was founded in 2013, Bellabeat has grown rapidly and quickly positioned itself as a tech-driven wellness company for women.
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Urška Sršen: Bellabeat’s cofounder and Chief Creative Officer
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Sando Mur: Mathematician and Bellabeat’s cofounder; key member of the Bellabeat executive team
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Bellabeat marketing analytics team: A team of data analysts responsible for collecting, analyzing, and reporting data that helps guide Bellabeat’s marketing strategy
The aim of this analysis is to focus on one of Bellabeat’s products and analyze smart device data to gain insight into how consumers are using their smart devices. The insights discovered will then help guide marketing strategy for the company. This report covers different phases in my analysis to help answer the business questions raised by the management. These phases include Ask questions, Prepare data, Process data, Analyze data, Share data, and Act.
Before performing the analysis, the data was collected through a public domain, then wrangled to make sure it’s cleaned, reliable and error-free by removing duplicates, finding and filling missing values and normalizing data. After that, I explored and found correlation between variables, proceeded to data visualization to better capture trends and insights and finally made highly recommendations to the executive team.