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Easy access to IAB Tech Lab taxonomies, including Content, Audience and Ad Product

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IAB Tech Lab

Taxonomies

Easy access to IAB Tech Lab taxonomies, as listed below

Content Taxonomy

The Content Taxonomy provides a common language that can be used when describing content or the aboutness of a webpage, applicaiton, or video. Typical uses of the content taxonomy are contextual targeting and brand safety.

Audience Taxonomy

Provide common nomenclature for audience segment names to improve comparability of data across different providers. It is a key element in IAB Tech Lab’s Data Transparency Standard, which facilitates consistent labeling of audience data by first-party and third-party sources. The Audience Taxonomy also provides a mechanism to make segmentation approaches much clearer (categorically) by introducing Tier 1 level labelling that designates whether the segment describes attribution that are demographic, interest-based, or purchase-intent based.

Ad Product Taxonomy

The Ad Product Taxonomy establishes a standardized nomenclature for describing the product or service being advertised within a creative unit. It aims to provide publishers with stronger signals to, 1) control the types of ads that are delivered via automated channels and, 2) measure the performance of those ads against internal KPIs.

Versioning Policy

Updates to IAB Tech Lab Taxonimies are considered by the Taxonomy and Mapping Working Group as new proposals are submitted. Errata, such as clarifications or corrections to descriptions not materially impacting the specification itself, are addressed in the release following when the error or inconsistency was found.

The format for version numbering includes major and minor versions where major version numbers represent breaking changes and minor version numbers represent improvements such as new rows that do not change the taxonomy's hierarchical structure. For example, Audience Taxonomy 1.1 is a non-breaking update to Audience Taxonomy 1.0 whereas Content Taxonomy 3.0 may not be used alongside earlier versions (i.e. Content Taxonomy 1.0 through Content Taxonomy 2.2).

Contributors and Technical Governance

Taxonomy and Mapping Working Group members provide contributions to this repository, Slack and via participation in working group sessions. Participants in the Taxonomy and Mapping Working Group must be members of IAB Tech Lab.

Contact

For more information, or to get involved, please email support@iabtechlab.com.

About IAB Tech Lab

The IAB Technology Laboratory is a nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards and solutions. The goal of the Tech Lab is to reduce friction associated with the digital advertising and marketing supply chain while contributing to the safe growth of an industry. The IAB Tech Lab spearheads the development of technical standards, creates and maintains a code library to assist in rapid, cost-effective implementation of IAB standards, and establishes a test platform for companies to evaluate the compatibility of their technology solutions with IAB standards, which for 18 years have been the foundation for interoperability and profitable growth in the digital advertising supply chain.

Learn more about IAB Tech Lab here: https://www.iabtechlab.com/

License

OpenRTB Specification the IAB Tech Lab is licensed under a Creative Commons Attribution 3.0 License. To view a copy of this license, visit creativecommons.org/licenses/by/3.0/ or write to Creative Commons, 171 Second Street, Suite 300, San Francisco, CA 94105, USA.

By submitting an idea, specification, software code, document, file, or other material (each, a “Submission”) to the OpenRTB repository, to any member of the Taxonomy and Mapping Working Group, or to the IAB Tech Lab in relation to applicable taxonomies you agree to and hereby license such Submission to the IAB Tech Lab under the Creative Commons Attribution 3.0 License and agree that such Submission may be used and made available to the public under the terms of such license. If you are a member of the IAB Tech Lab then the terms and conditions of the IPR Policy may also be applicable to your Submission, and if the IPR Policy is applicable to your Submission then the IPR Policy will control  in the event of a conflict between the Creative Commons Attribution 3.0 License and the IPR Policy.

Disclaimer

THE STANDARDS, THE SPECIFICATIONS, THE MEASUREMENT GUIDELINES, AND ANY OTHER MATERIALS OR SERVICES PROVIDED TO OR USED BY YOU HEREUNDER (THE “PRODUCTS AND SERVICES”) ARE PROVIDED “AS IS” AND “AS AVAILABLE,” AND IAB TECHNOLOGY LABORATORY, INC. (“TECH LAB”) MAKES NO WARRANTY WITH RESPECT TO THE SAME AND HEREBY DISCLAIMS ANY AND ALL EXPRESS, IMPLIED, OR STATUTORY WARRANTIES, INCLUDING, WITHOUT LIMITATION, ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AVAILABILITY, ERROR-FREE OR UNINTERRUPTED OPERATION, AND ANY WARRANTIES ARISING FROM A COURSE OF DEALING, COURSE OF PERFORMANCE, OR USAGE OF TRADE. TO THE EXTENT THAT TECH LAB MAY NOT AS A MATTER OF APPLICABLE LAW DISCLAIM ANY IMPLIED WARRANTY, THE SCOPE AND DURATION OF SUCH WARRANTY WILL BE THE MINIMUM PERMITTED UNDER SUCH LAW. THE PRODUCTS AND SERVICES DO NOT CONSTITUTE BUSINESS OR LEGAL ADVICE. TECH LAB DOES NOT WARRANT THAT THE PRODUCTS AND SERVICES PROVIDED TO OR USED BY YOU HEREUNDER SHALL CAUSE YOU AND/OR YOUR PRODUCTS OR SERVICES TO BE IN COMPLIANCE WITH ANY APPLICABLE LAWS, REGULATIONS, OR SELF-REGULATORY FRAMEWORKS, AND YOU ARE SOLELY RESPONSIBLE FOR COMPLIANCE WITH THE SAME, INCLUDING, BUT NOT LIMITED TO, DATA PROTECTION LAWS, SUCH AS THE PERSONAL INFORMATION PROTECTION AND ELECTRONIC DOCUMENTS ACT (CANADA), THE DATA PROTECTION DIRECTIVE (EU), THE E-PRIVACY DIRECTIVE (EU), THE GENERAL DATA PROTECTION REGULATION (EU), AND THE E-PRIVACY REGULATION (EU) AS AND WHEN THEY BECOME EFFECTIVE.

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Easy access to IAB Tech Lab taxonomies, including Content, Audience and Ad Product

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