A curated list of awesome things related to marketing tools
- Awesome Marketing Tools
- Contents
- Ads Management
- Email Marketing
- Social Media Management
- Analytics
- SEO
- Content Marketing
- Customer Relationship Management (CRM)
- Marketing Automation
- Tracking
- Influencer Marketing
- Affiliate Marketing
- Video Marketing
- Conversion Rate Optimization (CRO)
- Customer Feedback and Surveys
- Marketing Project Management
- Webinar and Virtual Events
- Contribute
- License
Improve and manage advertising campaigns across various platforms.
- AdEspresso - Managing, monitoring, and automating Facebook, Instagram, and Google ads
- Revealbot - Automating Facebook, Instagram, and Google ads
- Smartly.io - Automating and optimizing social media advertising
- Optmyzr - Automating and managing Google Ads, Microsoft Ads, and Amazon Ads
- WordStream - PPC management and optimization for Google Ads, Facebook, and Bing
Improve email conversion rates and automate email campaigns.
- Mailchimp - Email marketing, automation, and CRM platform
- Brevo (formerly Sendinblue) - Email marketing, SMS marketing, and automation
- Drip - E-commerce CRM and email marketing automation
- ConvertKit - Email marketing for creators and bloggers
- Klaviyo - Email marketing and SMS marketing for e-commerce
- ActiveCampaign - Customer experience automation platform
- EmailUrgency - Dynamic countdown timers for email marketing campaigns
Manage and analyze social media presence across multiple platforms.
- Hootsuite - Social media management, scheduling, and analytics
- Buffer - Social media management and scheduling
- Sprout Social - Social media management, analytics, and listening
- Later - Visual social media planner and scheduler
- Agorapulse - Social media management and reporting
Analyze and visualize marketing data.
- Google Analytics - Web analytics and reporting
- Mixpanel - Product analytics for user behavior
- Amplitude - Product analytics and digital optimization
- Hotjar - Website heatmaps and user behavior analytics
- Looker - Business intelligence and big data analytics
- Tableau - Data visualization and business intelligence
Optimize websites for search engines and improve organic traffic.
- Ahrefs - SEO tools and resources
- SEMrush - All-in-one digital marketing toolkit
- Moz Pro - SEO software and tools
- Screaming Frog - Website crawler and SEO auditing tool
- Yoast SEO - WordPress SEO plugin
Create, manage, and distribute content effectively.
- BuzzSumo - Content research and influencer identification
- Canva - Graphic design platform for creating visual content
- Grammarly - Writing assistant and grammar checker
- CoSchedule - Marketing calendar and workflow management
- Feedly - Content curation and RSS reader
Manage customer interactions and data throughout the customer lifecycle.
- Salesforce - Cloud-based CRM platform
- HubSpot CRM - Free CRM with marketing, sales, and service hubs
- Pipedrive - Sales-focused CRM and pipeline management
- Zoho CRM - Web-based CRM solution
- Freshsales - AI-powered CRM for sales teams
Automate marketing processes and workflows.
- HubSpot - Inbound marketing, sales, and service software
- Marketo - B2B marketing automation software
- Pardot - B2B marketing automation by Salesforce
- Autopilot - Visual marketing automation software
- Customer.io - Automated messaging platform
- AutoCust - AI-powered marketing automation platform with user behavior prediction and multichannel communication
Monitor and analyze user behavior and marketing performance.
- Google Tag Manager - Tag management system
- Segment - Customer data platform
- Heap - Digital insights platform
- Matomo (formerly Piwik) - Open-source web analytics platform
- Plausible - Simple and privacy-friendly analytics
Discover, manage, and analyze influencer marketing campaigns.
- AspireIQ - Influencer marketing and content creation platform
- Upfluence - Influencer search and campaign management
- Grin - Influencer marketing software for direct-to-consumer brands
- Traackr - Influencer relationship management platform
- CreatorIQ - Enterprise influencer marketing platform
Manage and track affiliate marketing programs.
- TUNE - Partner marketing platform for managing affiliates
- Impact - Partnership automation platform
- Refersion - Affiliate marketing and influencer management
- Post Affiliate Pro - Affiliate tracking software
- Everflow - Partner marketing platform
Create, edit, and distribute video content.
- Wistia - Video hosting and marketing platform
- Vidyard - Video platform for businesses
- Loom - Video messaging for work
- Animoto - Online video maker
- Vimeo - Video hosting, sharing, and marketing platform
Improve website conversions and user experience.
- Optimizely - Digital experience platform with A/B testing
- VWO - A/B testing and conversion optimization platform
- Unbounce - Landing page and conversion optimization platform
- Lucky Orange - Conversion optimization and website analytics
- Crazy Egg - Website heatmaps and A/B testing
Collect and analyze customer feedback to improve products and services.
- SurveyMonkey - Online survey development platform
- Typeform - Online form and survey builder
- Qualtrics - Experience management platform
- Feedier - Customer feedback management platform
- Delighted - Customer feedback and NPS platform
Organize and manage marketing projects and workflows.
- Asana - Work management platform for teams
- Trello - Collaborative project management tool
- Monday.com - Work operating system for teams
- Wrike - Project management software
- Airtable - Spreadsheet-database hybrid for project management
Host and manage online events and webinars.
- Zoom - Video conferencing and webinar platform
- WebinarJam - Webinar hosting platform
- GoToWebinar - Webinar and online event platform
- Demio - Webinar and virtual event software
- Hopin - Virtual and hybrid event platform
Contributions welcome! Read the contribution guidelines first.
To the extent possible under law, Enrico Deleo enrico@tractionmanagement.it has waived all copyright and related or neighboring rights to this work.